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This business case study focuses on nike, an athletic shoe and apparel seller, in late 1999 mary kate buckley, general manager of nikecom, must plan nike’s direct-to-consumer sales strategy and its policies and rules for on-line sale of nike products by other vendors. Nike inc marketing mix or 4p (product, place, promotion, price) strategies & tactics are analyzed in this athletic footwear, apparel, equipment & sporting goods business case study. Nike case study highlights themes of distributed marketing management distributed marketing management, the beacon newsletter.
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Case study analysis of nike: marketing management is the art and science of choosing target markets and building profitable relationships with them. Mini-case study: nike’s “just do it” advertising campaign brand management is one of nike’s many strengths consumers are willing to pay more for brands .
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